Ashley Chan

A strategic product design lead guiding organizations to define and craft innovative future experiences through human-centered design.

A strategic product design lead guiding organizations to define and craft innovative future experiences through human-centered design.

Selected Works

Blood Drive Insights Platform

Modernize a blood drive insights application by improving speed and performance while solving for evolved user needs.

Technical Architecture

Service Design

UX Design

Technical Architecture

Service Design

UX Design

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Assessment & Future Visioning for Medical Practice Insurance

Identify a future state vision and technical architecture for a medical practice liability insurance company so they can grow and scale in the coming years.

Strategy Transformation

Enterprise Design Thinking

Service Design

Strategy Transformation

Enterprise Design Thinking

Service Design

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Vehicle Testing Efficiency

Developing an issue recording and tracking toolkit for a trucking company to accurately and efficiently collect and record data from testing, eliminating manual data entry delays and errors.

Field Research

MVP Design

Tablet Design

Field Research

MVP Design

Tablet Design

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Electric Vehicle Public Charging Experience

Leading discovery research to uncover the behaviors and attitudes users have around the electric vehicle (EV) public charging journey to address current pain points across the experience.

Generative Research

Concept Testing

Journey Mapping

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Generative Research

Concept Testing

Journey Mapping

Team Optimization for E-Commerce Delivery

Build up and lead all internal design work related to maX: the external facing e-commerce platform for customers to purchase plumbing and HVAC supplies

Team Management

Project Management

Design Systems

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Team Management

Project Management

Design Systems

Breast Cancer Symptom Tracking

Building an integrated digital experience that guides breast cancer patients in capturing and tracking health outcomes

MVP Build

Mobile Design

Design Thinking

View Case Study

MVP Build

Mobile Design

Design Thinking

About Me

I am an end-to-end product designer with experience working on every stage of the product life cycle.


My sweet spot exists between the intersection of research and design to create new, innovative solutions that are human-centric and work to solve real problems. I enjoy translating user insights into tangible concept designs that connect to strategic opportunity areas so products benefit users and the business.

50+

Projects

50+

Projects

7

Years experience

7

Years experience

5

Design Teams Led

5

Design Teams Led

5

Design Teams Led

What i do

Product Design

Service Design

Design Research

Design Thinking & Strategy

Workshop Facilitator

Work experience

Product Design Manager

IBM

2024 - Present

Product Design Manager

IBM

2024 - Present

Product Design Manager

IBM

2024 - Present

Senior Product Designer

Dialexa, an IBM Company

2022 - 2024

Senior Product Designer

Dialexa, an IBM Company

2022 - 2024

Senior Product Designer

Dialexa, an IBM Company

2022 - 2024

Experience Design Consultant

Deloitte | Doblin

2019 - 2022

Experience Design Consultant

Deloitte | Doblin

2019 - 2022

Experience Design Consultant

Deloitte | Doblin

2019 - 2022

Contact

I'm always open to discussing new opportunities, collaborating on creative ideas, or simply connecting about design and strategy.

I'm always open to discussing new opportunities, collaborating on creative ideas, or simply connecting about design and strategy.

I'm always open to discussing new opportunities, collaborating on creative ideas, or simply connecting about design and strategy.

Ashley Chan

Ashley Chan